Like it or not, Hummer is about to get bigger by getting smaller.

General Motors Corp. has major plans for the brand of rugged off-roaders, and they start today with the unveiling of the H3, a smaller SUV intended to attract new buyers when it goes on sale next spring.

Nearly 3 inches shorter than a Honda Accord sedan -- but more than 50 percent heavier -- the H3 is the first step in a plan to make Hummer a global luxury brand. GM hasn't announced prices for the midsize SUV, but expect stickers to start around $35,000, a very profitable step up from the Chevrolet Colorado pickup, which provides the H3's basic structure and many of its major components.

Hummer may be the most polarizing brand the auto industry has ever known, dividing people as starkly as Bush vs. Kerry.

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