NAVIGATOR AIMS FOR FULL-SIZE LUXURY SUV NICHE

With its dramatically restyled exterior, a first-time extended model option and an interior package billed as the quietest and most comfortable Navigator yet, Lincoln is taking direct aim at Cadillac in the full-size luxury SUV category with the upcoming launch of the 2007 Lincoln Navigator.

Originally introduced in February at the Chicago Auto Show, the redesigned Navigator and “Navigator L” extended-length model are scheduled to arrive in dealerships this August. The launch comes as overall SUV sales continue to slip, with more customers opting for smaller crossover utility vehicles (CUVs).

“Despite the segment slowdown, there remains a set of customers out there who absolutely need what a luxury full-size SUV can provide,” said Sudhir Sahay, Lincoln SUV/Truck marketing manager. “The functionality, capability – in terms of the number of people or amount of cargo they carry – and luxury amenities continue to play an important role.”

“The introduction of the Navigator L gives Lincoln an answer for Cadillac's extended model, the Escalade ESV,” said George Pipas, manager, Ford sales analysis. “There are a number of customers who currently don't look at the Navigator because of space considerations. These are people who will soon have a reason to look again at Lincoln."

Nearly 15 inches longer than the base model, the Navigator L gives buyers an additional 24 cubic feet of cargo volume behind the third-row seat.

"Exactly how big of a sales boost we'll see from the Navigator L is hard to gauge," said Ed Witt, owner, Witt Lincoln Mercury in San Diego. “Even though our overall Navigator volume is down, a certain part of the consumer base still wants and needs what the Navigator provides. This is not Europe. There remains a market for large family people movers.”

Offering a Dramatic, Distinctive Design

With a more pronounced chrome grille, a "powerdome" hood, new wing-shaped taillamps and optional 20-inch chrome wheels, the 2007 Lincoln Navigator looks to make a powerful first impression.

“The dramatic design conveys power, both from under the hood and from the feeling a driver gets behind the wheel,” said Chelsia Lau, Lincoln Navigator chief designer. “What modern luxury buyers are looking for -- and what we’ve delivered in Navigator -- are superior craftsmanship and exquisite detail.”