Toyota Targets Off Road Enthusiasts with FJ Cruiser Ad
Read 104,042 TimesPosted Mar 23, 2006, 3:34 ET by Chris
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Toyota FJ Cruiser"Toyota is targeting off-road enthusiasts with the marketing of its new FJ Cruiser. The FJ Cruiser goes on sale Monday, March 27. The campaign that Toyota Motor Sales U.S.A. Inc. plans for the FJ includes off-road events, print advertising and online marketing. It will not include TV commercials," AutoWeek reports.

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