According to Inside Line, Toyota is not doing any TV advertising for the upcoming 2007 FJ Cruiser, to go on sale in February 2006. Instead, according to Toyota Division vice president of marketing James Farley, they are relying on enthusiasts and word of mouth. How are they doing this? By parading the FJ Cruiser at enthusiast events throughout the country and hitting up the Land Cruiser clubs, demonstrating its off-road capabilities.

We hope that Toyota doesn't the opportunity to market the FJ Cruiser using enthusiast sites like Truckblog to their advantage. Keep us up-to-date with the latest news, photos, videos, etc., because enthusiast sites will reach a helluva lot more enthusiasts than will your national events (and don't worry about H2 owners).