The Specialty Equipment Market Association Show (SEMA) kicks off day one of their week long event and if you have never been, then you are really missing out. Of course SEMA isn't open to the general public, which can put a damper on those just trying to get in to see what's up. What goes on behind these doors is a real treat for the die-hard car and truck enthusiast as this is where every aftermarket bolt on manufacturer and vehicle manufacturer is pushing their newest product line.

Yes, if you are looking for something special for your 2006 truck or SUV and it's available it will be here, but if it's not open to the public how will you find out about it?

Truckblog to the rescue. Our team of reporters will be roaming the halls, searching high and low, finding all that new "stuff" that's gonna make your ride stand out from the Jones' and reporting it all right here. So stay tuned, we'll have your SEMA fix all week long.