MARKET POSITION

The 2009 Dodge Ram Heavy Duty leads the way in the heavy-duty segment with a pair of powerful and efficient engines: the 6.7-liter Cummins turbodiesel, which produces 650 lb.-ft. of torque (881 N•m) while meeting stringent 2010 federal emissions regulations, making it the cleanest diesel engine on the market; and the most powerful standard engine in the segment, the new 355-horsepower 5.7-liter HEMI® V-8, which offers fuel-saving Multi-displacement technology that offers up to 20 percent better fuel economy than comparable gas engines.
Dodge Ram Heavy Duty pickup trucks offer "big rig" power, styling and capability. With an uncompromising attitude that remains the standard for all other full-size heavy-duty pickups, Dodge Ram Heavy Duty delivers the performance and amenities that customers demand.

DEMOGRAPHICS

• Gender: 91 percent male
• Median Age: 52 years old
• Median Annual Household Income: $68,000
• Household: 82 percent married

MARKET ADVANTAGES

• 650 lb.-ft. of best-in-class low-end torque from the 6.7-liter Cummins turbodiesel engine – the only heavy-duty pickup truck engine on the market to meet all 2010 federal emissions regulations
• Cummins 6.7-liter turbodiesel has life-to-major overhaul intervals of 350,000 miles, providing more than a 100,000-mile advantage over the competition; oil change intervals of 7,500 miles
• Best-in-class acceleration when equipped with the new 5.7-liter HEMI V-8 engine
• Best-in-class interior room with Quad Cab® and Mega Cab models
• Best-in-class off-road capability with Dodge Ram Power Wagon
• Superior towing capability of 16,400 lbs.
• Only heavy-duty pickup to offer adjustable pedals
• Market-exclusive electronic front and rear locking differentials and disconnecting sway bar on Ram Power Wagon

Sources: Chrysler