At the New York Auto Show, Sean "P. Diddy" Combs announced a partnership with Kansas City wheel manufacturer Weld Wheels where they will be the exclusive producer of the signature Sean John Wheels collection. The musician, fashion designer, actor and entrepreneur Sean P. Diddy Combs has now stepped into the deep end of the after-market wheels with his new agreement with Weld Wheels. The signature Sean John wheel collection will be manufactured using Weld's high quality custom one- and three-piece precision-forged aluminum wheels for sport trucks and luxury SUV's.

According to the media, the Sean John collection was designed specifically to reflect the sexy, sophisticated P. Diddy lifestyle image that one associates with a sophisticated name such as "P. Diddy" and is combined with all the features that make Weld Wheels what they are today; Unmatched strength, lightness, optimum brake cooling ability and stylish looks, that will complement any custom or luxury ride.

"Wheels have become a fashion statement--a badge of taste and style," said Sean P. Diddy Combs. "We see an opportunity to bring excitement to the wheel category by delivering the Sean John sophisticated design with the best quality production."

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