In research conducted by the Specialty Equipment Market Association (also known as "SEMA"), even after a 32% drop in new-pickup truck sales last month, SEMA found a one percent increase in automotive enthusiasts' demand for customizing their pickup trucks. This just means that owners are keeping their trucks longer due to the increase in price for new pickup trucks, as well as fuel costs. More importantly, the light-truck segment of the automotive market has been on the rise for several years, accounting for 42.3 percent of manufacturer sales in 2007 alone. Maybe there really is light at the end of the tunnel?