GM Closes SSR Plant
Read 165,085 TimesPosted Jan 6, 2005, 9:11 ET
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More in: General Motors, Sport Trucks

GM was forced to shut down their Lansing, Michigan SSR plant last week due to an excess inventory of the unpopular SSR Roadster. The plant has been closed for approximately 5 weeks while GM attempts to decrease their excessive backlog of unsold SSRs.

According to Automotive News, the plant employed 500 workers and had made a total of 15,055 SSRs last year when GM was only able to sell a total of 8,538 of these highly overpriced and unpopular roadsters nationwide.

Even though the plant closure happened at a bad time, the good news is that it's temporary and the employees , both salaried and hourly, will be taken care of by GM according to the terms of their United Auto Workers contract.

After countless hours of analyzing reams of data pertaining to GM's problematic sales history of the undesired SSR, The crack team of forensic scientists here at Truckblog (Jim & Jake) have concluded that the majority of people who buy and enjoy trucks, probably really like trucks for the basic fact of what a truck really is and not these things that are dubbed as a "truck" but are about as useful as our Mustang Truck and RangStang -OR- they just don't want a truck that is named after an off-road tire.


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