Ford Expands Certified Pre Owned Vehicle Program With Extended Warranties
Read 10,249 TimesPosted Apr 9, 2008, 9:59 ET by Jason
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Ford Motor Company have expanded their certified pre-owned vehicle program by offering an increased power train warranty from a previous six year or 75,000 miles coverage to six years or 100,000 miles. Ford also added a three month or 3,000 mile comprehensive warranty along with a 24 hour roadside assistance program. In recent surveys by J.D. Power and Associates, demand for used cars and particularly certified pre-owned, "is increasing across the board". Bob Wheat, General Manager of Village Ford in Dearborn, Michigan, stated "It's a great help to our used-car business at a time when the new business is a little off" and "You are getting some people moving from new to used. Having Ford stand behind the cars is a big assurance for them". Ford has decided to introduce a new advertising campaign on used car sites such as www.kbb.com and www.edmunds.com. As reported by The Detroit News.


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