Exterior design maintains bold, American look, improves capability

Super Duty is synonymous with capability – and so is the design of the new heavy duty truck.

* The grille sits on a horizontal cut line that defines the top of the bumper and also serves as a base for the stacked headlamps, delivering a clean, more refined look.
* The step pad on the front bumper is specifically textured and designed for the customers who use the bumper while servicing the truck.
* Air vents, mounted on the fender just behind the crisply defined wheel arch, dissipate engine compartment heat and designate the type of powertrain beneath the hood – red for diesel, black for gasoline.
* The distinctive dropped beltline, a Ford truck design cue, improves visibility.
* The revised tailgate, with a standard Lift-Assist System, is flanked by redesigned taillamps.
* Five all-new wheel designs including standard 18-inch premium chromed steel wheels on Lariat and 20-inch polished forged aluminum wheels join a list of 10 wheel options across the lineup.

Along with XLT, Lariat and high-line King Ranch models, the 2008 Super Duty now offers an FX4 model available on 4x4 SuperCab and Crew Cab. The FX4 includes skid plates, Rancho-branded dampers, a special body-color billet-style grille and other features. The FX4 is available in five colors.

Customers also may choose from several appearance packages, including the King Ranch with Chrome Package, an option available late in the model year.
The King Ranch Chrome Package adds an even richer appearance to the top-of-the-line truck, with chrome touches throughout the exterior on the exhaust tip, tow hooks, mirror caps, pickup bed tie downs and 5-inch tubular step bars.

New interior provides quiet comfort and improved ergonomics

The all-new interior builds on the successful “tough luxury” design established by the Ford F-150 and advanced for Super Duty, boosting refinement and quietness to unprecedented levels in the segment.

Super Duty’s interior was designed to be functional and capable while still delivering quality and craftsmanship with a luxurious look. For instance:

* The modern design features all-new materials and includes luxury touches like contrast stitching on the seats and rich, Chaparral leather on the King Ranch.
* The prominent center stack houses most of the vehicle’s switches, integrating all functions into one easy-to-reach central area.
* Rings surrounding the gauges and air vents are notched, more angular and defined. Gauges also are better organized and easier to read.
* A large center console is designed to hold file folders and keep laptop computers out of sight.

Super Duty utilizes several innovative technologies to provide an ultra-quiet cabin. Quiet Steel®, a unique composite laminated steel sheet, used in the vehicle’s dash panel works with extra sound padding in the dash and floor, a rear bulkhead panel and thicker side glass to help minimize cabin noise.

A redesigned climate control system provides more balanced airflow and quieter operation that improves cabin comfort. The system uses a more reliable, durable, higher-capacity compressor, one of the components that helps improve the A/C system performance. Floor ducts for the heater now run under the seat, out of site of the rear-seat passengers.

Dual-zone Electronic Automatic Temperature Control (EATC) has been added as a standard feature on the Lariat and King Ranch for 2008, allowing the driver and front passenger to set individual temperatures. Diesel customers can opt for the innovative Rapid Heat supplemental heating system –
the first of its kind in North America – that augments the diesel truck’s heater to provide faster warm up on cold mornings.

All audio systems are now MP3 capable and feature a standard auxiliary audio input. Super Duty customers also can now opt for a premium Audiophile system, featuring eight speakers with subwoofer and six-disc CD changer.

A DVD-based navigation system with an in-dash screen is available on FX4 and Lariat SuperCabs and Crew Cabs. Rear seat passengers can enjoy the DVD Entertainment System – available on XLT, FX4 and Lariat Crew Cabs – with an 8-inch video screen, two wireless headphones and remote control.