FTE and F-150 Online Sold to Internet Brands
Read 57,408 TimesPosted Jul 20, 2007, 3:35 ET by Jason
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More in: Ford, Website

Internet Brands, Inc., a leading operator of media and e-commerce sites for consumer purchases, such as CarsDirect.com, has purchased Ford Truck Enthusiasts (FTE) and F-150 Online today, with the plan of using their technology and content resources to enhance the websites.

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Ken Payne of Ford Truck Enthusiasts said, "Internet Brands' mission is to empower consumers to make better decisions about buying and maintaining their most important purchases, such as cars and homes. Ford-Trucks.com’s users offer outstanding advice and support for Ford truck, van and suv owners and shoppers, newbies and veterans alike, which should be a very good fit with the rest of the Internet Brands Automotive sites."

About the acquisition of his website, F-150 Online, Steve Eppinger said, "I'm truly excited to announce that F150online.com has been acquired by Internet Brands, Inc., a company that operates many useful and well-known automotive web sites such as CarsDirect.com, GreenHybrid.com, NewCarTestDrive and Wikicars.com. You may or may not have seen the news a few days ago, but they also recently acquired vBulletin."

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