Earlier this month IDA Automotive, which is part of the Ford Image Team, debuted its customized 2004 Ford "Frightning" F-150 pickup truck at the SEMA show. The stunning flaming green truck features a custom body and interior design, custom built suspension, twin turbochargers and Perfect Power engine management controller.

The body, wheel and suspension design for the low-slung hot rod truck are the newest creation of innovative designer Rob Ida. The Perfect Power engine management system was developed by well-known street rod builder Bob Ida.

"The Ford 'Frightning' F-150 is a trend setter in the sport truck world," said Rob Ida, who is a partner with his father Bob in the Morganville, N.J. based design and tuning company, as well as the director of Rob Ida Concepts. "The truck combines the stylish look of contemporary custom trucks with high performance engine management systems and other high-tech components that hot rod enthusiasts can use to individualize their own vehicles."

Rob Ida designed and built the handcrafted truck. The low front spoiler, custom grill and hood scoop are all hand-made from flat aluminum, as are the bed side scoops that bring air in to the rear-mounted radiator. The rear tailgate area was shaped to allow air from the radiator area to escape. The one-off chrome wheels on "Frightning" were designed by Rob Ida and crafted in-house by Bob Ida.