In my day we called these a musical PA. This Beerblog is from the "Let's reinvent the wheel department". I would expect no less of an "invention" from a guy who thinks an H1 Hummer with Hulk Hogan airbrushed on the hood is the pinnacle of "cool".

The "horntones", essentially a music device, which the inventor admits seems to be created out of the desire to get back at the teens who scoff at his ride, is sure to hit sales records in the low dozens once introduced later this year.

Basically, it's a musical PA system, the kind that has been a staple of JC Whitney catalogs for over 20 years. The twist: you can upload your own custom tunes to it. So, it's a big amplified speaker that plays your tunes, right? Well, yeah, but only after you've gone to their website, registered an account, and used some sort of funky process to convert your tune to their music format.

You know what would be cool? If there was like some sort of defacto-standard for computerized/digitized music. We could call the format something like 3PM, and then people could write all sorts of little applications to convert songs to this unified format. But in the meantime, I guess if you want to be at the bleeding edge of customized horn music, you gotta convert your files via their website.

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