Hot Ford Licensed Toys, Including Fisher-Price Power Wheels Ford F-150 With Monster Traction
Some of this year's hottest summer toys are Ford official licensed products. Although thousands of items - from t-shirts, caps and jackets to desk accessories, wall art and fragrances - bear the name of a Ford brand, toy manufacturers represent the majority of the company's 300 licensees. "We're building a relationship with the consumer that starts when they're just a kid," said John Nens, director, Ford Global Brand Licensing. "They'll always remember the great time they had with their favorite Ford ride-on toy or Matchbox-sized car, and they will carry that relationship with the brand all the way to when they finally start buying vehicles."
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