Finding new markets to deliver products to is a key strategy for companies when the world economy is as volatile as it has been. Car manufacturers have been trying to expand their market presence in new areas for some time now, but we have really seen a strong push for world market concepts the past couple of years, and now even niche ideas are starting to trickle through. With that in mind, allow me to introduce the Jeep Wrangler Dragon concept that was just unveiled at the Beijing Auto Show.
Take a Wrangler Unlimited Rubicon, add an all black paint job, gold and bronze highlights on the emblems, around the headlights and grille combined with a three piece hard top, and then finish it off with a bronze Chinese character on the side. They have also added embossing on the leather interior along with some other interior dress up additions. The Dragon sits on 35″ off-road tires mounted on 18″ rims. There is no word on the power plant yet, since it is just a concept and not slated for production at this time. Will this grab enough interest in China to justify bringing this package to Chinese consumers? We will just have to wait and see.