The new Mitsubishi “Triton” 1-ton pickup truck (not to be mistaken for any Ford Triton engine-based product) has been unveiled to Thailand, and if successful, will be rolled out globally.
Replacing the current Strada after a full redesign, the new Triton pickup is assembled at Mitsubishi Motors local facility in Laem Chabang, Thailand. Following the Thai launch, the company plans to start shipping this pickup model to other countries and regions.
According to its Japanese maker the Triton has been developed as a global strategic model. Mitsubishi believes the major features that distinguish the new pickup include an original exterior/interior design that looks to add a sporty feel to the traditional pickup toughness; best-in-class interior living space; and suspension and interior appointments that realize sedan levels of comfort and ride.
Triton models are powered by a newly-developed common rail direct injection diesel engine that delivers high outputs while returning low consumption, clean emissions and quiet operation. Mitsubishi said it expects the combination of new features on the Triton will enable it to make a major contribution to expanding the customer base for Mitsubishi brand pickup trucks. The company projects monthly sales of 3,500 Triton pickups in the Thai domestic market.
Source: Datamonitor Newswire